Designing a High-Performing Campaign Experience
Driving record engagement through storytelling, social, and community
Time
July 2025
Role
Lead web designer
Contributions
• Led campaign landing page design
• Built scalable profile system
• Designed for social and content engagement
• Collaborated cross-functionally
Deliverable
• Responsive campaign page
• Profile card system
• Social assets
Overview
The “30 Agentic Marketers to Watch” project was designed as a campaign-driven landing page to highlight industry leaders shaping the future of agentic marketing.
The goal was to go beyond a static list and create an engaging, shareable experience that encourages discovery, social interaction, and deeper engagement with Qualified’s content and events.
I led the design of the landing page and supporting assets, focusing on storytelling, usability, and campaign scalability across web and social.
Challenge
The challenge was to transform a simple list of featured marketers into an experience that feels engaging, credible, and highly shareable.
Each profile needed to balance multiple elements — identity, credibility, and call-to-action — while maintaining clarity and consistency across a large set of participants.
Additionally, the design needed to support campaign goals, including social amplification and integration with related initiatives such as the Agentic Marketing Summit.
Design Approach
I approached the design as a campaign experience rather than a static directory.
• Designed a modular card system to present each marketer consistently while supporting scalability across a large dataset
• Prioritized scannability and visual rhythm to make browsing effortless across dozens of profiles
• Integrated clear call-to-actions (LinkedIn, Q+) to encourage interaction and content exploration
• Created a visual hierarchy that highlights both individual profiles and the collective impact of the group
The result is an experience that balances clarity, engagement, and campaign effectiveness.
Designing for Scale & Consistency
Developed a reusable card system to ensure consistency across 30+ profiles while maintaining flexibility for content variations
Encouraging Interaction & Sharing
Designed clear interaction points that connect users to LinkedIn profiles and related content, supporting social amplification
Creating Visual Rhythm
Used layout, spacing, and grouping to make a dense grid of content feel structured, scannable, and engaging
Final Design
The final design brings together a wide range of content into a cohesive, visually engaging storytelling experience.
Through a structured narrative flow, the page guides users from high-level category momentum into product innovation, customer proof, and measurable impact. Each section is designed with clear hierarchy and rhythm, making complex information easy to scan while maintaining a strong sense of progression.
A cohesive visual system — including gradients, typography, and modular layouts — ensures consistency across diverse content types, from data visualization to product highlights and customer stories. Careful attention to spacing, transitions, and responsive behavior creates a smooth, immersive experience across devices.
The result is a high-impact marketing experience that not only showcases a year of growth, but reinforces Qualified’s position as a leader in the Agentic Marketing space.
Multi-Channel Campaign Execution
Extending the Experience Across Channels
To maximize reach and engagement, the campaign was extended across LinkedIn, email, and web, translating the core experience into platform-specific formats.
I designed LinkedIn carousel assets and email promotions that distilled the landing page content into more digestible, shareable storytelling moments while maintaining strong visual consistency.
Each touchpoint was tailored to its platform, helping drive traffic back to the core experience and reinforcing a cohesive campaign narrative across channels.
Connecting the Campaign to a Broader Experience
Beyond the landing experience, I led the design of the Agentic Marketing Summit, extending the campaign into a larger, multi-touch ecosystem.
By linking featured marketers to event content and sessions, the experience drives a seamless journey from discovery to deeper engagement and participation.
🚀 Campaign Impact
The campaign achieved the highest-performing LinkedIn post in company history in terms of impressions and engagement.
By combining a well-structured landing experience with strong social distribution, the project successfully amplified visibility, encouraged sharing, and increased audience engagement across channels.