Agentic Marketing Summit
Time
Oct-Nov 2025
Role
Lead designer (web & experience)
Contributions
Designed the end-to-end user journey (awareness → registration → post-event)
Simplified complex ideas into clear, easy-to-understand experiences
Structured content and flows to guide users toward registration
Extended the experience beyond the event (on-demand content, Q+)
Deliverable
Event landing page and registration flow
Visual system and campaign assets (social, email, paid)
Goldcast event assets
Post-event experience on Qualified+
Website placements (banners, navigation, featured content)
Overview
I led the design for a large-scale demand generation campaign centered around the Agentic Marketing Summit — a virtual event featuring top marketing leaders sharing how they’re integrating AI agents into their teams.
As part of the campaign, we launched the “Top 30 Agentic Marketers to Watch” list to drive awareness and registrations, creating a multi-channel experience across web, social, email, and paid media.
The project aimed to:
Drive event registrations and attendance
Establish Qualified as a leader in the emerging “agentic marketing” space
Turn complex AI concepts into clear, compelling narratives for marketing leaders
👀 Challenge
AI and “agentic marketing” were rapidly emerging concepts, but lacked clear definitions and real-world playbooks. Our audience — senior marketing leaders — were under pressure to adopt AI, but needed clarity, trust, and practical guidance.
The challenge was to:
Translate a complex and evolving concept into a clear narrative
Create urgency and excitement around a new category
Design an experience that moves users from curiosity → understanding → registration
✨ Design Approach
I focused on designing a narrative-driven user journey that guides users through:
Credibility — introducing real leaders via the “Top 30” list
Action — driving event registration through clear value and social proof
Across all touchpoints, I prioritized:
Simplifying complex ideas into digestible content
Structuring information to support decision-making
Aligning messaging and visuals to reduce friction and increase conversion
Designed the event landing page and registration experience
Created the visual system and theme for the summit
Social Carousel
Campaign Email Series
🔗 Extending the Experience Across Channels
To support registration and drive sustained engagement, I extended the experience beyond a single landing page into a cohesive, multi-channel system.
I designed a suite of assets across web, email, social, and in-product surfaces, ensuring a consistent narrative while adapting to the context of each channel. This included promotional moments like speaker announcements and the “Top 30 Agentic Marketers” list, as well as conversion-focused touchpoints such as emails and on-site placements.
The goal was to meet users where they already are, reinforce the value of the event through repeated, contextual exposure, and guide them toward registration through a connected journey rather than a single interaction.
✨ Post-event assets
After the event, I designed a set of post-event experiences to extend the lifecycle of the content and maximize its long-term value.
This included a dedicated hub on Qualified+, where sessions, recordings, and key insights were organized into a browsable and discoverable format. By treating the event as an ongoing resource rather than a one-time moment, the post-event experience helped drive continued engagement and created a foundation for future content distribution.
🎉 Impact
Drove 1,500+ registrations and 500+ live attendees
Generated significant engagement across social and email channels
Positioned Qualified as a thought leader in the “agentic marketing” space